How We Use Cookies

Cookies Policy

Last updated: March 2026 Herringbone Driveways Ltd t/a Fake Grass Essex
Last updated: March 2026

This Cookies Policy explains what cookies are, how Herringbone Driveways Ltd (trading as Fake Grass Essex) uses them on our website, and how you can control them.

By continuing to use our website, you consent to our use of cookies in accordance with this policy. You can withdraw or adjust your consent at any time by changing your browser settings as described in Section 6.

01

What Are Cookies?

Cookies are small text files that are placed on your device - your computer, phone or tablet - when you visit a website. They are widely used to make websites work more efficiently, remember your preferences and provide information to the website owner about how visitors use the site.

Cookies cannot run programs or deliver viruses to your computer. Each cookie is unique to your browser and contains anonymous information such as a unique identifier, the website name and some digits and numbers.

There are two main types of cookies:

Session cookiesTemporary cookies that are deleted from your device when you close your browser. They are used to keep you logged in or to remember items in a shopping basket during a single visit.
Persistent cookiesThese remain on your device after you close your browser, for a set period of time. They are used to remember your preferences and settings for return visits.
02

How We Use Cookies

We use cookies on the Fake Grass Essex website for the following purposes:

  • To ensure our website functions correctly and pages load as expected
  • To understand how visitors find and use our website so we can improve it
  • To remember your preferences and settings between visits
  • To measure the effectiveness of our website content
  • To support third-party tools and integrations such as contact forms and maps

We do not use cookies to collect personally identifiable information beyond what you choose to submit through our contact forms, and we do not use cookies for advertising or retargeting purposes.

03

Types of Cookies We Use

The cookies on our website fall into the following categories:

Strictly necessary These cookies are essential for the website to function and cannot be disabled. They include cookies set by our contact form plugin (WPForms) that are required to process and submit enquiries correctly. Without these cookies, parts of the site will not work.
Performance and analytics These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We may use tools such as Google Analytics to track page visits, time on site and traffic sources. No personally identifiable information is collected.
Functional These cookies allow the website to remember choices you have made - such as your location or language preferences - to provide a more personalised experience on return visits.
Embedded content Our website includes an embedded Google Map. When you interact with the map, Google may set its own cookies on your device. These are governed by Google's own privacy and cookie policies.
04

Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies and they are governed by the privacy policies of the respective third parties. The third-party services we use that may set cookies include:

Google Analytics Used to track website usage and visitor behaviour anonymously. Data collected includes pages visited, time on site and referral source. You can opt out of Google Analytics tracking via the Google Analytics opt-out browser add-on.
Google Maps Our contact page includes an embedded Google Map showing our location. Interacting with the map may result in Google setting cookies on your device. See Google's Privacy Policy for details.
WPForms Our contact and sample request forms are powered by WPForms. This plugin may set session cookies to ensure forms submit correctly and to protect against spam. These cookies do not collect personal data beyond what you enter into the form.

We are not responsible for the content of third-party websites or their cookie practices. We encourage you to read their privacy and cookie policies directly.

05

How Long Cookies Last

Different cookies remain on your device for different lengths of time depending on their purpose:

Session cookiesDeleted automatically when you close your browser.
Analytics cookiesTypically persist for up to 2 years, though this varies by provider. Google Analytics cookies are retained for up to 26 months by default.
Functional cookiesGenerally persist for between 30 days and 1 year depending on the specific cookie and its purpose.
Third-party cookiesDuration is set by the third party and may vary. Please refer to the relevant third party's cookie policy for specific retention periods.
06

Managing Your Cookies

You have the right to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer.

You can manage cookies through your browser settings. Below are links to cookie management instructions for the most common browsers:

Please be aware that disabling or blocking cookies may affect the functionality of our website. In particular, contact forms and the embedded Google Map may not work correctly if essential cookies are blocked.

You can also opt out of analytics tracking by visiting Google's opt-out page, or by using a browser extension such as Privacy Badger or uBlock Origin.

08

Changes to This Policy

We may update this Cookies Policy from time to time to reflect changes in the cookies we use, changes in the law, or changes to our website. When we make changes, we will update the date at the top of this page.

We encourage you to review this policy periodically to stay informed about how we use cookies. Your continued use of the website after any changes constitutes your acceptance of the updated policy.

09

Contact Us

If you have any questions about this Cookies Policy or how we use cookies on our website, please get in touch:

Herringbone Driveways Ltd (trading as Fake Grass Essex)

Director: Paul Monk

Address: Mount Pleasant Farm, Southend Arterial Road, Hornchurch, RM11 3UJ

Phone: 01708 706 001 / 07958 383 243

Email: contact@fakegrassessex.co.uk

For concerns about how your personal data is handled more broadly, please refer to our Privacy Policy. If you remain dissatisfied, you have the right to contact the Information Commissioner's Office (ICO) at ico.org.uk.

Questions? We're Here to Help.

If you have any questions about cookies or your privacy, our team is happy to help.