Your Privacy Matters

Privacy Policy

Last updated: March 2026 Herringbone Driveways Ltd t/a Fake Grass Essex
Last updated: March 2026

This Privacy Policy explains how Herringbone Driveways Ltd, trading as Fake Grass Essex, collects, uses and protects your personal information when you use our website or contact us about our artificial grass supply and installation services.

We are committed to handling your personal data with care, in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully. If you have any questions, our contact details are at the bottom of this page.

01

Who We Are

The data controller responsible for your personal information is:

Herringbone Driveways Ltd (trading as Fake Grass Essex)

Director: Paul Monk

Address: Mount Pleasant Farm, Southend Arterial Road, Hornchurch, RM11 3UJ

Phone: 01708 706 001 / 07958 383 243

Email: contact@fakegrassessex.co.uk

We operate under the trading name Fake Grass Essex and provide artificial grass supply and installation services across Essex.

02

Information We Collect

We collect personal information in the following ways:

Information you provide directly - when you complete a contact form, request a free quote, request grass samples, or get in touch with us by phone or email. This may include:

  • Your name
  • Your email address
  • Your phone number
  • Your home or property address
  • Details about your project or enquiry

Information collected automatically - when you visit our website, certain technical data may be collected automatically, including your IP address, browser type, pages visited and the date and time of your visit. This is collected via cookies and analytics tools.

We do not collect any special category data (such as health information or financial data) and we do not knowingly collect personal data from children under the age of 16.

03

How We Use Your Information

We use the personal information you provide to:

  • Respond to your enquiry, quote request or sample request
  • Arrange and carry out site visits and installations
  • Communicate with you about your project before, during and after completion
  • Send you information you have specifically requested
  • Comply with any legal obligations we are subject to
  • Improve our website and services based on anonymised analytics data

We will not use your personal information for unsolicited marketing without your explicit consent. We will never sell your data to third parties.

05

Sharing Your Information

We do not sell, rent or trade your personal information to any third parties. We may share your data only in the following limited circumstances:

Service providersTrusted third parties who help us operate our website or run our business (such as our website host or email platform), who are contractually required to keep your data secure and use it only for the purposes we specify.
Legal requirementsWhere we are required by law, court order or regulatory authority to disclose your information.
Business transfersIn the unlikely event of a business sale or transfer, your data may be passed to the new owner under the same terms as this policy.

Any third parties we work with are required to handle your data in compliance with UK GDPR.

06

How Long We Keep Your Data

We will only keep your personal data for as long as is necessary for the purpose it was collected, or as required by law.

  • Enquiry and quote data is typically retained for up to 2 years from the date of last contact
  • Customer data relating to completed projects may be retained for up to 7 years for accounting and legal purposes
  • Website analytics data is retained in anonymised form only

Once your data is no longer required, it will be securely deleted or anonymised.

07

Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

Right of accessYou can request a copy of the personal data we hold about you.
Right to rectificationYou can ask us to correct any inaccurate or incomplete data we hold.
Right to erasureYou can ask us to delete your personal data where there is no longer a lawful reason to retain it.
Right to restrict processingYou can ask us to limit how we use your data in certain circumstances.
Right to data portabilityYou can ask us to provide your data in a structured, commonly used and machine-readable format.
Right to objectYou can object to us processing your data on the basis of legitimate interests.
Right to withdraw consentWhere processing is based on consent, you can withdraw that consent at any time.

To exercise any of these rights, please contact us using the details in Section 12. We will respond within one month. If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

08

Cookies

Our website uses cookies - small text files stored on your device - to help the site function correctly and to understand how visitors use it.

We may use the following types of cookies:

Essential cookiesNecessary for the website to function correctly and cannot be switched off.
Analytics cookiesHelp us understand how visitors interact with our website so we can improve it (for example, Google Analytics).
Functional cookiesRemember your preferences to provide a more personalised experience.

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information about cookies, visit aboutcookies.org.

09

Data Security

We take the security of your personal data seriously. We have appropriate technical and organisational measures in place to protect your information against unauthorised access, loss, disclosure or alteration.

These measures include secure data storage, restricted access to personal data, and use of reputable third-party platforms that comply with UK GDPR.

Please be aware that no method of data transmission over the internet is 100% secure. While we do everything we can to protect your personal information, we cannot guarantee the absolute security of data transmitted to our website.

10

Third-Party Links

Our website may contain links to third-party websites, including our social media profiles on Facebook and Instagram, and our Checkatrade profile. These websites have their own privacy policies and we are not responsible for their content or how they handle your data.

We encourage you to read the privacy policies of any third-party sites you visit.

11

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in the law, our business or the way we handle personal data. When we do, we will update the date at the top of this page.

We encourage you to check this page periodically to stay informed about how we are protecting your data. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

12

Contact Us

If you have any questions about this Privacy Policy, wish to exercise any of your rights, or have a concern about how we have handled your personal data, please contact us:

Herringbone Driveways Ltd (trading as Fake Grass Essex)

Director: Paul Monk

Address: Mount Pleasant Farm, Southend Arterial Road, Hornchurch, RM11 3UJ

Phone: 01708 706 001 / 07958 383 243

Email: contact@fakegrassessex.co.uk

We will aim to respond to all data-related requests within one calendar month. If you remain dissatisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Questions? We're Happy to Help.

If you have any questions about your data or how we handle it, get in touch with our team directly.